Reddit’s Secret Announcement Just Got Tagged

Some of you might have heard that Reddit has planned a small event tomorrow, June 18, in order to make some significant announcements about some new changes to You can also see the announcement from time to time if you visit the site, which is down from time to time for the new changes.

reddit down announement Reddits Secret Announcement Just Got Tagged picture

TechCrunch, who is one of the 100 or so people who were invited to the announcement party, published a blog post today questioning if there was a meaning to the Penguin in the announcement picture. They are curious enought they have asked for comments on what people think the Penguin means and will be awarding a free TechCrunch t-shirt to the person who guesses correctly.

Alexis, co-founder of Reddit, responded and matched the contest offering the winner a special t-shirt they made just for the announcement party as well. Alexis has always been a good sport for contests and even offered a Reddit prize package for a contest that Weird Asia News is running.

If you think you know why there is a penguin in the announcement party image above, make sure you head over to the TechCrunch post and Alexis’s post, and put your entry in to win some free shirts.

Anyhow… I digress.

Ever since I got the invite for the event I have been trying to figure out what they would announce. Alexis and the whole crew at Reddit has been very tight lipped about the announcement, and refused to give any hints at all as to what the changes were going to be.

Reddit has been all about change and new features over the last few months having released a completely new UI and design, a new search system, YourWeek, and the random article box on the front page.

At first I thought it might be profiles, but since I already knew about those there was no reason for the secrecy now. In fact I have been involved and discussed so many of the features that I have been stumped as to what they would have that I was not aware of.

I had resigned to having to wait until tomorrow to find out what the announcement was until i cam accross something pretty interesting today.

Reddit has been running a little slow lately because of the testing and new features they have been adding. So on one page today, when I got a server down message, I immediately pressed “refresh”.

bad request 300x97 Reddits Secret Announcement Just Got Tagged picture

What I saw next was priceless and I immediately took a screenshot.

It would appear I got a one chance glimpse at what they are planning on announcing at the event tomorrow.

Reddit got Tagged!

reddit tags full Reddits Secret Announcement Just Got Tagged picture

It would appear from the screenshot above that Reddit has added the ability to tag your submissions with related keywords.

The tags are visible to the right of the category in the submission.

reddit tagged Reddits Secret Announcement Just Got Tagged picture

Additionally there is a tag cloud box added to the right side that allows you to click on a “tag” and see all submission that where tagged with the same keyword.

reddit popular tags Reddits Secret Announcement Just Got Tagged picture

I tried to click on a tag but it took me to the infamous Reddit 404 page and I have been unable to see another page with tags on them.

Of course none of this explains the penguin in the announcement picture, so this is probably not the only feature they will be announcing.

Sorry Reddit, for blogging about your secret but you really shouldn’t throw a party for only the elite anyhow.

Edit: The Reddit blog has posted indicating that the tagging feature was just a joke and that it is not a part of the announcement for today.


12 Responses to “Reddit’s Secret Announcement Just Got Tagged”

  1. Katie on June 17th, 2008 9:11 pm

    If I may make a suggestion, the penguin is symbolic of the linux guys (and girls) working so hard to make these changes happen and the beer is symbolic of the beer linux guys (and girls) like to drink in celebration when the new features are up and/or the beer they drink to keep going to get the new features up.

  2. Michael on June 17th, 2008 11:24 pm

    Bravo dude. Nice job.

  3. Voyagerfan5761 on June 17th, 2008 11:27 pm

    One of the things I liked about Reddit was the fact that it didn’t make you tag things. I’m guessing if they launch tags, they’ll be optional. (I hope.)

    Oh, and “preperations” is priceless (from the screenshot). :D

  4. Glen Allsopp on June 18th, 2008 1:18 am

    Nice find Brent, look forward to seeing what else they add.

    P.S. Cool new logo :)

  5. Woot on June 18th, 2008 1:42 am

    Wow man great find.

  6. Eoin on June 18th, 2008 3:59 am

    Eh…if the people that submitted all of those stories didn’t tag them…then who did?

  7. website design on June 18th, 2008 4:52 am

    Not as exciting as I was expecting.

  8. Michael Campbell on June 18th, 2008 6:38 am

    That’s…. IT? Wow, welcome to 2005.

  9. No Debt Plan on June 18th, 2008 7:19 am

    I’m guessing the announcement is they are going open-source… Penguin = Linux = Open Source. I think it’s actually on reddit currently, so not sure why they would announce it early.

  10. clarkkent on June 18th, 2008 7:38 am

    You were wrong. They open sourced Reddit. Take a look at

  11. Katie on June 19th, 2008 1:59 am

    I still maintain that I was pretty close :P

  12. ADAMINA on July 7th, 2015 6:46 am

    This is an unfathomable post I seen in light of offer it. It is really what I expected to see look for in future you will continue in the wake of sharing such a fabulous post.

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