Comments on: The Ever Changing World of Social Media http://www.brentcsutoras.com/2008/07/17/the-ever-changing-world-of-social-media/ Social Media, Online Marketing, & SEO Tue, 07 Sep 2010 13:23:10 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: David http://www.brentcsutoras.com/2008/07/17/the-ever-changing-world-of-social-media/comment-page-1/#comment-975 David Fri, 10 Oct 2008 14:36:07 +0000 http://www.brentcsutoras.com/?p=294#comment-975 Hi Dwight, i agree with your point in that the measurability side of it is vague, which is likely to be more a problem for profitmaking organisations than for non-profit... talk about cultural agencies, international cultural relations orgs, education promotion, etc.... the story is different then. Hi Dwight, i agree with your point in that the measurability side of it is vague, which is likely to be more a problem for profitmaking organisations than for non-profit… talk about cultural agencies, international cultural relations orgs, education promotion, etc…. the story is different then.

]]> By: Dwight Zahringer http://www.brentcsutoras.com/2008/07/17/the-ever-changing-world-of-social-media/comment-page-1/#comment-804 Dwight Zahringer Fri, 18 Jul 2008 15:02:20 +0000 http://www.brentcsutoras.com/?p=294#comment-804 The biggest thing I find is that much of Social Media is not applicable to traditional advertisers in many ways. They don't understand the costs involved and expectations for services. It's hard to control. Also- the demographics they represent from users signing up are very skewed and inaccurate. When there is no verification or prolonged qualification of a user and their age, income, interests, etc. then it's all left up to trust and honesty. That is where I see the costs of Social Media marketing being inaccurate. Although, I am happy to report that I too, have also had great experiences with Social Media Marketing- it all depends on the products and services you are selling. The biggest thing I find is that much of Social Media is not applicable to traditional advertisers in many ways. They don’t understand the costs involved and expectations for services. It’s hard to control.

Also- the demographics they represent from users signing up are very skewed and inaccurate. When there is no verification or prolonged qualification of a user and their age, income, interests, etc. then it’s all left up to trust and honesty. That is where I see the costs of Social Media marketing being inaccurate.

Although, I am happy to report that I too, have also had great experiences with Social Media Marketing- it all depends on the products and services you are selling.

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