Chocolate Covered Grasshoppers… Snack or Marketing Genius
I love it when I see a company do something unique and inventive to market themselves and their product.
Today I got a knock at the door and was greeted by my local FedEx guy, who had a package containing chocolate covered grasshoppers inside.
I am always a little skeptical when I get food in the mail, especially when it doesn’t say who it is from or have any note, so I decided to Twitter about it and see what people would say.
A few seconds later I got a reply from @grasshopperbuzz, the twitter account for Grasshopper, saying they sent the grasshoppers and providing two links to videos that explain the reason behind the gift.
The first was for a FoxNews story about the marketing campaign from Grasshopper.com.
The second is for their promotional video which explains more about their goal as a company.
Not only did they come out with a good tactic, as chocolate covered grasshoppers are related to their brand, not too extreme, and yet still interesting enough to grab peoples attention, but they also appealed to peoples vanity by announcing that they were only sent to the 5000 most influential people in the US.
So congrats to Grasshopper on a really good campaign and of course… thanks for the snack.
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13 Responses to “Chocolate Covered Grasshoppers… Snack or Marketing Genius”
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Wow, great campaign, and they are obviously getting the "buzz" (no pun intended) with this. You wrote about it, and ya, you pointed out all the elements that will make this a great buzz online for them. I know it inspired me to be creative….
very cool and creative – were the grasshoppers nasty? ha!
Actually they were not too bad. They were just rather crunchy but otherwise tasted like chocolate.
I don't care how slick their marketing is….the yuck factor is way too strong to overcome any fancy marketing. They need to sell these things in a country where people are more open to eating bugs. I don't think eating bugs will ever become mainstream in the US. It'll always be a niche thing.
@Bob: They're not selling chocolate-covered grasshoppers.
I get all kinds of marketing promotions that I do not have time for. However, this was genius. I could not resist checking out their website.
I'd like to see the complete list of the 5,000 most influential people! Their site has a page dedicated to it, but there is no list (from what I could find).
I checked out their website just from hearing about other people getting the grasshoppers. Definitely a ripple effect too.
I agree. They should also link out to them all. J
yah this is really coool, no wonder grasshopers in bag, that's insane
Where do u get the chocolate grasshoppers?
You cannot. Was purely a marketing campaign and only specific people where sent the grasshoppers. Sorry.
Where do u get those chocolate coverd Grasshoppers?