Comments on: GE Sponsors Digg’s Entire Health Section http://www.brentcsutoras.com/2010/02/20/ge-sponsors-diggs-entire-health-section/ Social Media, Online Marketing, & SEO Tue, 07 Sep 2010 13:23:10 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: John David Smith http://www.brentcsutoras.com/2010/02/20/ge-sponsors-diggs-entire-health-section/comment-page-1/#comment-3932 John David Smith Fri, 05 Mar 2010 22:46:11 +0000 http://www.brentcsutoras.com/?p=1785#comment-3932 Grant McCracken's "Chief Culture Officer" book has some interesting things to say about brands that interact creatively with the larger culture (the culture around healthcare in this case). This is a nice example of how technological opportunity can mix with an expansive view of "brand". Grant McCracken's "Chief Culture Officer" book has some interesting things to say about brands that interact creatively with the larger culture (the culture around healthcare in this case). This is a nice example of how technological opportunity can mix with an expansive view of "brand".

]]> By: @CoryOBrien http://www.brentcsutoras.com/2010/02/20/ge-sponsors-diggs-entire-health-section/comment-page-1/#comment-3858 @CoryOBrien Sun, 21 Feb 2010 21:02:16 +0000 http://www.brentcsutoras.com/?p=1785#comment-3858 I like to see sponsor integration that either ads to a site's functionality, or at the very least does not detract from it. I think case, I think that GE's sponsorship was well targeted, on brand, and additive to the experience of using Digg, which makes it a smart buy for GE to make, and a smart sponsorship for Digg to sell. I like to see sponsor integration that either ads to a site's functionality, or at the very least does not detract from it. I think case, I think that GE's sponsorship was well targeted, on brand, and additive to the experience of using Digg, which makes it a smart buy for GE to make, and a smart sponsorship for Digg to sell.

]]> By: Jake_Matthews http://www.brentcsutoras.com/2010/02/20/ge-sponsors-diggs-entire-health-section/comment-page-1/#comment-3856 Jake_Matthews Sun, 21 Feb 2010 14:55:34 +0000 http://www.brentcsutoras.com/?p=1785#comment-3856 Very interesting use of advertising in social media. the less obtrusive, the better and it looks like they executed this one really well. How about Toyota that had an entire subdomain on Digg.com (or so it seemed) to help with the damage control there? Thanks for sharing Brent, always insightful! Very interesting use of advertising in social media. the less obtrusive, the better and it looks like they executed this one really well. How about Toyota that had an entire subdomain on Digg.com (or so it seemed) to help with the damage control there?

Thanks for sharing Brent, always insightful!

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