GE Sponsors Digg’s Entire Health Section

Digg is one of the first social media communities to really take sponsorships and advertising to the next level. They were the first to allow users to rate ads shown on the site, have sponsorships for events like Digg Dialoggs, and even combined banner and background campaigns targeted to specific categories or submissions. If you … [more]

February 20, 2010 | Filed Under Ads, Digg, Social Media | 3 Comments

Digg Hacked or Clever Advertisement?

It appeared today as if Digg had been hacked. If you visit Digg.com and view the page source, you will see the following in the code.

digg hacked 460x502 Digg Hacked or Clever Advertisement? picture

However, if you notice the url near the bottom, http://hellisnigh.com points to a page which is advertising Dante’s Inferno, an EA game to be released shortly.

dantes 460x379 Digg Hacked or Clever Advertisement? picture

Which makes you wonder if this might not be a hack after all, but rather a pretty clever marketing campaign made to look like a hack.

Update:

We just got an update from Digg and it is an advertising campaign and quite a clever one if I must say so myself.

“Since Digg’s early days, ASCII art has been ingrained in our site’s culture,” said Chas Edwards, Digg Publisher and Chief Revenue Officer. “We’re thrilled with the opportunity presented by our partnership with Electronic Arts and the Dante’s Inferno team — incorporating ASCII art into advertising on Digg, while providing the 40 million users in the Digg Community first access to the promotion code.”

February 3, 2010 | Filed Under Ads, Digg, Social Media | 25 Comments

Advertising with Video & Audio?

If you are like me, then you have probably seen about every sort of advertising there is to offer on a website. Although there are some really annoying ones, like the in text mouse-over ads or the dreaded screen full of popup ads that can never quite close, for the most part we have learned to accept advertising as a whole.

Whether you call it Ad Blinders or just acceptance, we have learned to accept the 728×90 in the header and the 300×250 that is off to the side.

What I have yet to really become accustomed to though, is Audio Ads.

I remember when people used to put midi files on the website to play music when you arrived. It was so annoying to be scared to death as I was searching the web half asleep at 2 in the morning or to be at work ‘not surfing the web’ and getting busted by Beethoven.

silly smileys Advertising with Video & Audio? picture