GE Sponsors Digg’s Entire Health Section
Digg is one of the first social media communities to really take sponsorships and advertising to the next level. They were the first to allow users to rate ads shown on the site, have sponsorships for events like Digg Dialoggs, and even combined banner and background campaigns targeted to specific categories or submissions.
If you happen to browse through the Health section on Digg, you will see what has to be their most complete sponsorship to date… and based on how much the users hated the Dragon Age ads that took over the page, these ads are done quite well.
I first heard of GE’s health initiative when I saw an article off Better Homes & Gardens that was shared on Twitter, but was reminded of it today when the social sharing buttons on a Digg submission had a been sponsored by GE offering to let me ’share this Healthy idea’.
Clean, non-intrusive or annoying, the click-able banner takes you to a pretty cool landing page off HealthyMagination, which is GE’s attempt to help people become healthier ‘through the sharing of imaginative ideas and proven solutions’ by helping gather, share and discuss healthy ideas.
The landing page showcases the most recent health related content from GE’s various partners and the amount of shares the article has received.
GE’s sponsorship of Digg includes the entire Health section including the Section title, top 728×90 leaderboard, the top 300×250 sidebar ad on all Health pages as well.
I have to say I am rather impressed with GE and their use of social media, not just Digg, to promote their initiative.
Digg Hacked or Clever Advertisement?
It appeared today as if Digg had been hacked. If you visit Digg.com and view the page source, you will see the following in the code.
However, if you notice the url near the bottom, http://hellisnigh.com points to a page which is advertising Dante’s Inferno, an EA game to be released shortly.
Which makes you wonder if this might not be a hack after all, but rather a pretty clever marketing campaign made to look like a hack.
Update:
We just got an update from Digg and it is an advertising campaign and quite a clever one if I must say so myself.
“Since Digg’s early days, ASCII art has been ingrained in our site’s culture,” said Chas Edwards, Digg Publisher and Chief Revenue Officer. “We’re thrilled with the opportunity presented by our partnership with Electronic Arts and the Dante’s Inferno team — incorporating ASCII art into advertising on Digg, while providing the 40 million users in the Digg Community first access to the promotion code.”
Advertising with Video & Audio?
If you are like me, then you have probably seen about every sort of advertising there is to offer on a website. Although there are some really annoying ones, like the in text mouse-over ads or the dreaded screen full of popup ads that can never quite close, for the most part we have learned to accept advertising as a whole.
Whether you call it Ad Blinders or just acceptance, we have learned to accept the 728×90 in the header and the 300×250 that is off to the side.
What I have yet to really become accustomed to though, is Audio Ads.
I remember when people used to put midi files on the website to play music when you arrived. It was so annoying to be scared to death as I was searching the web half asleep at 2 in the morning or to be at work ‘not surfing the web’ and getting busted by Beethoven.
Then came my first experience with Audio ads… when I moused over a little banner with animated Smileys and had it scream Yipee! at me.
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About Brent Csutoras
Brent Csutoras is an Internet Marketing Consultant who specializes in Social Media, Viral linkbait and Search Engine Marketing.
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