Introducing Kairay Media

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I mentioned in a post earlier this year that I was going back to being a boutique social media consultancy, and this week I launched the site for Kairay Media, our new company. Over the 6 months, I have spent a large majority of my time improving our content marketing system, creating our infographic creation […]

12+ Million Views and Counting.. How Content Marketing Goes Viral

3-25-2012 6-16-34 PM

I have spoken for years about the merits of using content marketing to help quality content get a lot of visibility, social signals, and possibly go viral. Recently I wrote an article about the success that content marketing can have, explaining that even with the decline of Digg, which was one of the largest social […]

Social Media Career Advice

2-13-2012-9-39-11-PM

I was recently invited to take part in a collaborative effort that Onward Search put together, offering advice from some of the top social media marketing minds to anyone thinking about a career in social media marketing. I was quite impressed with many of the suggestions made, and wanted to share it with you all. […]

SMX West and Back to the Brain Share

1-25-2012 2-37-22 PM

I took the entire year off from conferences in 2011, so that I could focus exclusively on improving and expanding our content promotion capabilities and offerings. During that time, there have been some pretty massive changes in the social media space, specifically around content marketing (aka social promotion). You have probably noticed that I am […]