I took the entire year off from conferences in 2011, so that I could focus exclusively on improving and expanding our content promotion capabilities and offerings. During that time, there have been some pretty massive changes in the social media space, specifically around content marketing (aka social promotion). You have probably noticed that I am … [more]
SMX West and Back to the Brain Share
SMX Interview About Using SMM for ORM
While at SMX East in NYC earlier this month, Neil Rodriguez caught up with me and did a quick interview to discuss my presentation from the Social Media for Reputation Management panel.
Here is the interview:
You have to admit, Neil has probably some of the best interview introduction around.
Social Media for Reputation Management at SMX East 2009
We all know reputation management is important, but it still remains something most of us think about only as an afterthought.
It is some Thursday afternoon and you head over to Google to search for your name or brand and the next thing you know someone is saying some pretty nasty things about you, and ranking right there for everyone to see.
Even if it is not something negative, it could just be that some affiliate site is out ranking you for your own brand or name without your permission.

Whatever the case may be, anger and panic set in, and the first thing you want to do is anything in the world you can do to get it removed from the search engines.
So whats first? How do you go about defending against a reputation management issue? How do you properly prepare for these issues in the first place?
Come by the Social Media, Search & Reputation Management panel on October 7th at SMX East in NYC, and have some of the best Reputation Management and Social Media experts in the business give you all the information you need to help defend and survive your next reputation nightmare.

Speakers include:
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc
Rhea Drysdale, COO & Co-Founder, Outspoken Media
Jordan Kasteler, Co-Founder, Search & Social
Chris Silver Smith, Director of Optimization Strategies, KeyRelevance
Marty Weintraub, President, aimClear
Talking StumbleUpon at SMX Advanced
SMX Advanced was last weekand I had the pleasure of speaking on a social media marketing panel with some really great marketers.
I talked for a bit about StumbleUpon and how it has grown to be a major player in the social media space and how people can use it effectively to promote their content.
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