What Does Google Think of Hiring a Social Media Consultant?

I am often asked by clients if Google would look negatively upon them using a social media consultant to get links for their websites and content.

I have always done my best to explain that social media does not actually get links in the same way as you would buy them, but rather it gets the right exposure to put your content in front of the largest body of link givers on the web. With that exposure and great linkable content, you actually get natural links to your content, which Google sees as legit and good.

Recently I came across an interview that Eric Enge did with Matt Cutts, that further clarified how Google feels about hiring a social media consultant to help get natural links for your site and content.
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February 4, 2009 | Filed Under Google, SEO, Social Media, Viral Marketing | 17 Comments

Be Careful Traditional Media… Social Media is Invading!

Earlier this month I wrote an article detailing 5 examples of how social media was invading traditional media.

I really enjoyed researching the article and seeing how companies are starting to use social media communities as a way of filtering their content and coming up with the most popular and interesting material, to then use on either their main online platforms or in some cases in their offline more traditional media avenues.

digg magazine Be Careful Traditional Media... Social Media is Invading! picture

October 24, 2008 | Filed Under Social Media, Viral Marketing | 1 Comment

Social Media Tools: The Must Haves

Social Media is extremely time consuming.

If you are like me and active in all the top social communities, it can take the majority of your time just keeping up with the changes, interacting with the community, and following your various social media campaigns.

The good thing is that for each community you decide to get involved with, there are numerous tools that can help save you a ton of time.

May 12, 2008 | Filed Under Social Media, Tools, Viral Marketing | 2 Comments

SEO Rapper Chuck: The “Poetic Viral Marketer”

In social media, we are always talking about finding a way to take your service or product, and make it into something that is viral and will appeal to the majority of online users.

SEO Rapper, aka Chuck the “Poetic Prophet”, has done just that by taking his knowledge of SEO and putting it into a series of rap videos.