Digg Hacked or Clever Advertisement?
It appeared today as if Digg had been hacked. If you visit Digg.com and view the page source, you will see the following in the code.
However, if you notice the url near the bottom, http://hellisnigh.com points to a page which is advertising Dante’s Inferno, an EA game to be released shortly.
Which makes you wonder if this might not be a hack after all, but rather a pretty clever marketing campaign made to look like a hack.
Update:
We just got an update from Digg and it is an advertising campaign and quite a clever one if I must say so myself.
“Since Digg’s early days, ASCII art has been ingrained in our site’s culture,” said Chas Edwards, Digg Publisher and Chief Revenue Officer. “We’re thrilled with the opportunity presented by our partnership with Electronic Arts and the Dante’s Inferno team — incorporating ASCII art into advertising on Digg, while providing the 40 million users in the Digg Community first access to the promotion code.”
Advertising with Video & Audio?
If you are like me, then you have probably seen about every sort of advertising there is to offer on a website. Although there are some really annoying ones, like the in text mouse-over ads or the dreaded screen full of popup ads that can never quite close, for the most part we have learned to accept advertising as a whole.
Whether you call it Ad Blinders or just acceptance, we have learned to accept the 728×90 in the header and the 300×250 that is off to the side.
What I have yet to really become accustomed to though, is Audio Ads.
I remember when people used to put midi files on the website to play music when you arrived. It was so annoying to be scared to death as I was searching the web half asleep at 2 in the morning or to be at work ‘not surfing the web’ and getting busted by Beethoven.
Then came my first experience with Audio ads… when I moused over a little banner with animated Smileys and had it scream Yipee! at me.
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Digg.com to Undergo ‘Drastic Changes’
Kevin Rose recently spoke in a surprisingly open manner regarding the site’s upcoming changes, and admitting Digg is in major need of an overhaul.
“We’re making some drastic changes, but they’re much-needed drastic changes,” he admits, going on to warn Digg purists that they should brace themselves for the new Digg; “People are going to be shocked at some of the directions we’re taking. You have to be comfortable with completely tearing down and throwing away a bunch of ideas.”
While this kind of talk may worry those who have been Diggers since its inception, some see the site as rather old-school in terms of its approach to spreading information. This fact is not lost on Rose, as he notes that the web isn’t what it was when Digg was founded, and people now have much more control over their own internet footprint.
Those following Digg in the news as of late will likely not be surprised by the tone of this interview, as new features and adjustments to Digg’s formula have popped up here and there. It’s refreshing to see Digg recognize the changing internet landscape, but I hope they don’t go overboard trying to be more like Twitter and Facebook.
And, if a new, better Digg is on the horizon, well… we will just have to embrace it.
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About Brent Csutoras
Brent Csutoras is an Internet Marketing Consultant who specializes in Social Media, Viral linkbait and Search Engine Marketing.
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