Social Media Marketing Strategy
Whether it is making a personal profile on Facebook, a professional profile on LinkedIn, or participating in social aggregation sites like Digg, millions of people are using social media sites every single day.
In fact, you would be hard pressed to find someone who doesn’t participate in social media at some level. From teenagers to grandparents, from the US to China, the world is online and looking to interact with each other.
That is also why when it comes to marketing and getting in front of millions of potential customers, Social Media Marketing has become one of the most sought after methods of online marketing around today.
However, just because everyone is interested in Social Media, doesn’t mean YOU are ready to jump into the top social communities and start marketing.
What communities should you be participating in?
How do you go about creating a campaign?
How are you going to actually succeed once you have a campaign ready to go?
All of these questions are extremely important and can be quite difficult to answer if you are not an experienced social media marketer. And with the growth of social media, you definitely cannot afford to make mistakes that might hurt your brand or get you banned from the top communities.
Social Media Marketing is not something you can do occasionally with a free hour every other Thursday, but rather a full time strategy with many different aspects required to participate, succeed, and leverage that success to increase brand awareness, build links, increase rankings, and most importantly, increase conversions and ROI.
In short, you need to prepare a real Social Media Marketing Strategy to help guide you through the various steps required in order to have a chance at real success when marketing in the top social communities and sites.
Until now, we have never offered a service to create and provide a complete Social Media Marketing Strategy. Although it is something we do with each of our clients, we did not offer it as a formal service since it often requires a skilled social media marketer to implement the actual campaigns and manage them within the top communities.
However, more and more companies are creating social media teams and more people are becoming active users in the top social communities. So we feel more confident that an in depth strategy will help your company find success.
What does our Social Media Marketing Strategy cover?
For starters, our strategy focuses on communities that can bring your campaigns a very large amount of visibility amongst an audience of top influencers. This allows your quality content the best chance to get high quality natural links, targeted traffic, and higher rankings in search engines.
This strategy does not focus on things like creating a Facebook profile or engaging with existing customers as an outreach effort.
The strategy covers three main aspects:
1. Making Your Site Ready for Social Media – This section looks at your site and recommends changes to make sure the site and the content sections are ideal for social media users, who will be voting and helping your content to become popular and visible.
2. Creating Content – This section will detail what kind of content you should be creating, whether it is linkbait, current news, quizzes, videos or images. We will also help to train your writers to better understand the kind of content that performs better in social media. Lastly, we will detail a publication process that will make sure you have the best chance to succeed in the top social communities.
3. Short Term and Long Term Strategy – This section is where we tie everything together and give you straight forward and easy to follow guidance on what steps to take to get started and succeed in social media.
Of course there are many other aspects to the strategy and we will be available to answer questions before, during, and after the strategy is delivered.
What does a complete Social Media Marketing Strategy cost?
Our Social Media Marketing Strategy, customized and delivered to your company, generally starts around $10,000, depending on the scope of the strategy and your company’s specific industry.
So if you want to participate in social media and take out all the guess work, email us at info (at) brentcsutoras.com or you can use our contact form.
We will then begin a dialogue about how we can help you create your Social Media Marketing Strategy and take your business to the next level by marketing within the top social media sites.