It appeared today as if Digg had been hacked. If you visit Digg.com and view the page source, you will see the following in the code.

However, if you notice the url near the bottom, http://hellisnigh.com points to a page which is advertising Dante’s Inferno, an EA game to be released shortly.

Which makes you wonder if this might not be a hack after all, but rather a pretty clever marketing campaign made to look like a hack.

Update:

We just got an update from Digg and it is an advertising campaign and quite a clever one if I must say so myself.

“Since Digg’s early days, ASCII art has been ingrained in our site’s culture,” said Chas Edwards, Digg Publisher and Chief Revenue Officer. “We’re thrilled with the opportunity presented by our partnership with Electronic Arts and the Dante’s Inferno team — incorporating ASCII art into advertising on Digg, while providing the 40 million users in the Digg Community first access to the promotion code.”