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Last year I ended up either speaking at or attending most of the search marketing conferences in the US and abroad.

Due to some projects I am working on and the recent birth of my son, I have to be a little more selective on which conferences I will be participating in or even attending.

With so many conferences these days it is sometimes hard to decide which one will be the most useful and beneficial.

However, when I was asked to speak at IM Spring Break on April 2 – 4 in Florida, it was a no-brainer.


How can you go wrong spending a few days on the beaches in Florida with the likes of Chris Winfield, Todd Malicoat, Rae Hoffman, Michael Streko, Frank Watson, Tony Adam, Greg Finn, Loren Baker and many more.

Not only do you have many of the smartest online marketers in the game sharing some of their best secrets and techniques, but you get to do it while chilling on the beach in Florida.

Unfortunately I had to skip a few conferences so that I could make it to IM Spring Break, so I will not be going to Pubcon South or SES in New York this year.

Not sure if there are any remaining tickets for the event, but you can check here and register if you can. There is also a contest that you can participate in to win a ticket to the event.

Sessions Schedule

Day 1: April 2 – Social Media Day (Moderator – Jordan Kasteler)

8:30 – 9:30 Breakfast

Time Session Speakers
9:30 – 11:00 Keynote Chris Winfield
11:15 – 12:45 Creating Content for Social Media – How to create the content and make it stick Kenny Hyder, Greg Finn, Brent Csutoras
12:45 – 1:45 Lunch
1:45 – 3:15 Leveraging Social News and Bookmarking Reg Saddler, Todd Mailcoat, Neal Rodriguez
3:30 – 5:00 Building a Brand through Social Media Li Evans, Jeff Quipp, Brian Chappell

Sponsor Appreciation Night/Poker Tournament

Day 2: April 3 – SEO Day (Moderator – Loren Baker)

8:30 – 9:30 Breakfast

Time Session Speakers
9:30 – 11:00 Keynote TBA
11:15 – 12:45 3 Major Code Issues – Each speaker breaks down a major issue they have seen and confronted in SEO work Carolyn Shelby, Wil Reynolds, Rhea Drysdale
12:45 – 1:45 Lunch
1:45 – 3:15 Information Architecture – Issues dealing with IA, bot herding, and link shaping Steve Plunkett, Todd Mailcoat, Carolyn Shelby
3:30 – 5:00 Link Building Brent Csutoras, Rae Hoffman, Wil Reynolds

Pool Side Party (Bar B Que , DJ, Games)

Day 3: April 4 – Affiliate Marketing Day (Moderator – David Snyder)

Time Session Speakers
9:30 – 11:00 Chosing your affiliate Michael Streko, Aaron Chronister
11:15 – 12:45 NDA Keynote Rae Hoffman
12:45-1:45 Lunch
1:45 – 3:15 Paid Search Frank Watson, Brandy Eddings, David Szetela
3:30 – 4:45 IM Business Chris Hart , Pamela Lund, Tony Adam

See you in Florida!

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