Last year I ended up either speaking at or attending most of the search marketing conferences in the US and abroad.
Due to some projects I am working on and the recent birth of my son, I have to be a little more selective on which conferences I will be participating in or even attending.
With so many conferences these days it is sometimes hard to decide which one will be the most useful and beneficial.
However, when I was asked to speak at IM Spring Break on April 2 – 4 in Florida, it was a no-brainer.
How can you go wrong spending a few days on the beaches in Florida with the likes of Chris Winfield, Todd Malicoat, Rae Hoffman, Michael Streko, Frank Watson, Tony Adam, Greg Finn, Loren Baker and many more.
Not only do you have many of the smartest online marketers in the game sharing some of their best secrets and techniques, but you get to do it while chilling on the beach in Florida.
Unfortunately I had to skip a few conferences so that I could make it to IM Spring Break, so I will not be going to Pubcon South or SES in New York this year.
Not sure if there are any remaining tickets for the event, but you can check here and register if you can. There is also a contest that you can participate in to win a ticket to the event.
Sessions Schedule
Day 1: April 2 – Social Media Day (Moderator – Jordan Kasteler)
8:30 – 9:30 Breakfast
| Time | Session | Speakers |
| 9:30 – 11:00 | Keynote | Chris Winfield |
| 11:15 – 12:45 | Creating Content for Social Media – How to create the content and make it stick | Kenny Hyder, Greg Finn, Brent Csutoras |
| 12:45 – 1:45 | Lunch | |
| 1:45 – 3:15 | Leveraging Social News and Bookmarking | Reg Saddler, Todd Mailcoat, Neal Rodriguez |
| 3:30 – 5:00 | Building a Brand through Social Media | Li Evans, Jeff Quipp, Brian Chappell |
Sponsor Appreciation Night/Poker Tournament
Day 2: April 3 – SEO Day (Moderator – Loren Baker)
8:30 – 9:30 Breakfast
| Time | Session | Speakers |
| 9:30 – 11:00 | Keynote | TBA |
| 11:15 – 12:45 | 3 Major Code Issues – Each speaker breaks down a major issue they have seen and confronted in SEO work | Carolyn Shelby, Wil Reynolds, Rhea Drysdale |
| 12:45 – 1:45 | Lunch | |
| 1:45 – 3:15 | Information Architecture – Issues dealing with IA, bot herding, and link shaping | Steve Plunkett, Todd Mailcoat, Carolyn Shelby |
| 3:30 – 5:00 | Link Building | Brent Csutoras, Rae Hoffman, Wil Reynolds |
Pool Side Party (Bar B Que , DJ, Games)
Day 3: April 4 – Affiliate Marketing Day (Moderator – David Snyder)
| Time | Session | Speakers |
| 9:30 – 11:00 | Chosing your affiliate | Michael Streko, Aaron Chronister |
| 11:15 – 12:45 | NDA Keynote | Rae Hoffman |
| 12:45-1:45 | Lunch | |
| 1:45 – 3:15 | Paid Search | Frank Watson, Brandy Eddings, David Szetela |
| 3:30 – 4:45 | IM Business | Chris Hart , Pamela Lund, Tony Adam |
See you in Florida!