If you are active in social media marketing, you have probably come to understand that it is a whole lot more complicated than you thought it was going to be. Even as involved as I am in social media every day, I still learn new tricks and tactics daily.
Social Media Marketing is not just submitting a page from your site to a social media community and hoping it succeeds. It is about really learning the process and developing a complete strategy that gives you the highest possible chance of success within any given social media community.
Success requires you research the community you are going to submit to, create really good content, have a good power user to submit and push your content, and last but not least, you need a quality site to put your content on.
Most conversations today focus so much on content and who is submitting it, that people often forget that your site can be one of the biggest factors of success or failure in social media.
Last Wednesday, Search Engine Land published my latest column in the “Let’s Get Social” section entitled: “Is Your Site Social Media Friendly“. In this article I went through the most important things to consider when making your site more effective in social media marketing.
Even if you have great content, your campaign can still fail if people look at your site and think it looks spammy or too commercial. Additionally, you will have a hard time getting any real power users to submit your content if the site isn’t right for social media. .
Image and impression is essential in business, whether it be online or off line. So make sure your site represents an impression that social media users will accept and support.
My Google alert for “Social Media” picked up this post so I checked it out. Thought it was a good read. I was hoping there might be a link or mention of some kind of widget to add to my site that easily shows all my social media profiles and links. If you are aware of anything like that please let me know.
I agree with you Brent..^^ it is really important to make your site look friendly and not just full of commercials and ads about your products..so that visitors will stay on your page longer..also try to post articles that have great contents so your readers will find your site helpful and there is a great tendency that they will visit again..^^
This is great stuff! Too many people bookmark this, submit that and then claim that social media marketing is useless and doesn’t work. It’s about HOW you do it …. great points!
Great article. The more we can emphasise to the customers of social media marketing services that it’s not about shouting – it’s about adding value. And it’s nice to see people spending time and money on building relationships rather than feeding keywords to Google.
For some customers the social media activity will be largely off-site – on higher profile forums, for example. They still need some sort of effective web presence, however, to back up the activity.