“Smart businesses are starting to understand that connecting and marketing with users through social media sites and applications is about being present and interacting within the site and application, instead of just using them to get visibility and traffic back to...

In 2019 and beyond, every SEO has to start gaining some level of familiarity around coding. Even Google has recently started recommending more companies focus on technical SEO and that means HTTPS, APIs, Schema, Pagespeed, Mobile Friendly… all of which really require...

For most companies, Reddit is terrifying. Of course any community you don't really understand can be scary, especially one that is home to over half of all Americans, posting and interacting anonymously, and focused primarily on discussion and debate. Not to mention,...

As an avid futurist and marketer who has watched the web, smartphones, and social media change the scope of the internet multiple times in the last decade, I’m always excited by the next wave of marketing and technology innovation carrying the potential to change the...

If you are a regular Reddit user or spent at least a little time on the site in the last few years, you have probably noticed the Reddit Gold feature, which was a premium membership for Reddit users to purchase or gift each other. Last month, with very little notice...

When it comes to marketing, you want to be visible where your customer base is most active, and with Facebook attracting 1.32 billion daily visitors (including 79 percent of all Americans), it is a pretty solid bet that your audience is spending a significant amount...

We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal...

For many years, the idea of selling products directly through social media was unheard of. Recently however, social media has matured and not only are products more accepted today, there are social media sites that thrive on product updates,...

In 2007, the first hashtag was created on Twitter, and with that, a cultural icon was born. Today, hashtags are used to invoke humor, fuel social movements, and drive marketing strategies. In fact, 75 percent of social media users use...

So many businesses are on every social channel without understanding if their core audience is there. I see it all the time. There are a ton of social platforms. They range from “everybody’s-on-it” to “bright, shiny and new.”