Influencer marketing is growing significantly. It is definitely an area of marketing you want to start thinking about. When it comes to influencer marketing, it is not just about paying anyone with a lot of followers to blast out your marketing message. Influence is...

Ah Reddit.. Creator of Internet Culture and Slayer of Marketer Souls.. Bearer of Traffic, Exposure, and Links.. How can I understand thee?!? Reddit has long perplexed marketers and in many cases flat our scared companies to a point they won’t even touch the social...

So what should webmasters be focusing on in 2019? Interestingly enough, the answer has been pretty consistent over the last year: hire a technical SEO, or a developer who has a general understanding of SEO, to your marketing team. Not quite sure you believe an SEO...

“Smart businesses are starting to understand that connecting and marketing with users through social media sites and applications is about being present and interacting within the site and application, instead of just using them to get visibility and traffic back to...

In 2019 and beyond, every SEO has to start gaining some level of familiarity around coding. Even Google has recently started recommending more companies focus on technical SEO and that means HTTPS, APIs, Schema, Pagespeed, Mobile Friendly… all of which really require...

For most companies, Reddit is terrifying. Of course any community you don't really understand can be scary, especially one that is home to over half of all Americans, posting and interacting anonymously, and focused primarily on discussion and debate. Not to mention,...

As an avid futurist and marketer who has watched the web, smartphones, and social media change the scope of the internet multiple times in the last decade, I’m always excited by the next wave of marketing and technology innovation carrying the potential to change the...

If you are a regular Reddit user or spent at least a little time on the site in the last few years, you have probably noticed the Reddit Gold feature, which was a premium membership for Reddit users to purchase or gift each other. Last month, with very little notice...

When it comes to marketing, you want to be visible where your customer base is most active, and with Facebook attracting 1.32 billion daily visitors (including 79 percent of all Americans), it is a pretty solid bet that your audience is spending a significant amount...

We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal...