I wrote a pretty in depth review about StumbleUpon’s new url shortening service ‘Su.pr‘ a few days ago, that you might want to check out if you are not up to speed with what Su.pr is.

WebProNews also released a video explaining Su.pr, and interviewing Katie Sween, the Head of Marketing at StumbleUpon and myself.


Today I received an email with some pretty interesting and exciting news for webmasters; Su.pr is allowing webmasters the ability to make Su.pr shortened urls with their own domains.

This is the first I have heard of any service actually allowing a webmaster to actually replace out the companies domain with their own, and still have acces to all the tracking and extra features.

The new feature, and a detailed explanation on how to implement it on your site, is located here: Supr:Short URLs on your own domain.

From my understanding the shortened urls will still have the StumbleUpon toolbar and sidebar promoted sites aspects, but will just allow you to have your own domain in place of the original ‘su.pr’.

StumbleUpon continues to really impress me with their growth, features, and willingness to give more power to the webmaster than anyone else.

If you want to stay on top of the continued changes with Su.pr, I suggest bookmarking and checking out the Su.pr UserVoice page here: http://stumbleupon.uservoice.com/pages/17634-general.

If anyone implements this and would like to comment an example url, then I will add it to this post.