It can be hard to keep up with all the changes and trends in social media. It takes a huge time commitment and dedication to experiment with each new social community or tool.
I took a few hours and put together a list of articles and changes that have taken place across the social media space over the last few months.
Head over to Let’s Get Social on Search Engine Land and read through the various changes in social media.
Social Media Is Always Changing… But Do You Change With It?
If you have something to add, please comment below.
The biggest thing I find is that much of Social Media is not applicable to traditional advertisers in many ways. They don’t understand the costs involved and expectations for services. It’s hard to control.
Also- the demographics they represent from users signing up are very skewed and inaccurate. When there is no verification or prolonged qualification of a user and their age, income, interests, etc. then it’s all left up to trust and honesty. That is where I see the costs of Social Media marketing being inaccurate.
Although, I am happy to report that I too, have also had great experiences with Social Media Marketing- it all depends on the products and services you are selling.
Hi Dwight, i agree with your point in that the measurability side of it is vague, which is likely to be more a problem for profitmaking organisations than for non-profit… talk about cultural agencies, international cultural relations orgs, education promotion, etc…. the story is different then.